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YAS SELF CARE
A telecom self-care application that enables users to manage their everyday telco needs in one place, from balance and data usage to payments, services, and account control.
Role
Lead Product Designer
Timeline
3 Months (Q1 2024)
Team
2 PMs, 4 Engineers
Tools
The Problem
The original dashboard was cluttered with over 40 distinct metrics on a single screen, leading to analysis paralysis for our core user base of financial analysts. Users reported spending an average of 5 minutes just to locate critical daily variance reports.
The lack of hierarchy meant that urgent alerts were often missed, resulting in delayed responses to market fluctuations. We needed to simplify the interface without removing the robust data capabilities that power users relied on.
"I feel like I'm fighting the software to find the one number I need every morning."
Research & Discovery
Key Insights
- Users prioritize "Daily Variance" and "Cash Flow" above all other metrics.
- Dark mode is preferred for low-light trading environments.
- Customization is key; no two analysts work exactly the same way.
Ideation & Wireframes
Final Design
Adaptive Theming
Auto-switch based on market hours and user preference.
Drag & Drop
Fully modular grid allowing users to personalize their view.
Smart Alerts
Contextual notifications that don't block the main view.
The Outcome
20%
Increase in Usage
3.5m
Faster Analysis
4.8/5
User Satisfaction
"This redesign has completely transformed our morning workflow. The clarity of data is unmatched."
VP of Analytics, Major Bank
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