AI Product Designer and Brand Strategist
Years of experience
Projects completed
Impact ratio
Abu Dhabi, UAE
Arif helps startups and enterprises
create meaningful connections between
their products and customers. With a focus
on ethical practices, he streamlines
publishing workflows and empowers
businesses to achieve their goals while
fostering lasting customer engagement.
MVola Super App
A fintech super application designed to manage users’ everyday financial needs, enabling secure payments, transfers, balance tracking, and account control.
MizMiz Agency & Creator Portal
A fintech super application designed to manage users’ everyday financial needs, enabling secure payments, transfers, balance tracking, and account control.
Yas Digital Selfcare
A telecom self-care application that enables users to manage their everyday telco needs in one place, from balance and data usage to payments, services, and account control.
Mixx by Yas, Tanzania
A fintech super application designed to manage users’ everyday financial needs, enabling secure payments, transfers, balance tracking, and account control.
MizMiz, Social Entertainment
A tiktok like social entertainment application that allows users to go live and participate in battles to win gifts and cash them back.
I have 7 years of experience running successful design practices together with startups and top brands.
| Avrioc Technologies | Product Designer | 2025 → Now |
| Evamp & Saanga | Sr. Product Designer | 2022 → 2025 |
| Mob Inspire | Sr UI UX Designer | 2022 → 2022 |
| Funsol | UI UX Designer | 2021 → 2022 |
| DPL | UI UX Designer | 2019 → 2021 |
Services and Capabilities
App Design
Your copy is straight to the point, keeping a proper tone and structure, seo-ready
Website Design
Your copy is straight to the point, keeping a proper tone and structure, seo-ready
Admin Dashboard Design
We'll find the way they know you matching resonance, difference, and value you provide
Design System
We'll find the way they know you matching resonance, difference, and value you provide
Portal Design
We'll find the way they know you matching resonance, difference, and value you provide
Selected Work
Yas Selfcare
- Leadership, Redesign, Stakeholder Management, Telecom
Mixx By Yas, Tanzania
- Fintech, Leadership, Redesign, Stakeholder Management, Strategy
Auction App
- Auction, Competitor Analysis, SWOT Analysis, UX Research
Mvola Super App
- Fintech, Leadership, Redesign, Stakeholder Management, UX Research
Core competencies
Design Expertise
User Research, Wireframing, Prototyping, Journey Mapping, Visual Design, Design Systems, Usability Testing
Strategy & Leadership
Product Thinking, Stakeholder Management, Agile/Scrum, Team Mentorship, Vision & Strategy Definition
Tools
Figma, Figma Make, Stitch AI, Gemini, Chat GPT, Adobe Suit, Sketch, Zeplin, Miro, Jira, Confluence
Awards & Recognition
Quarterly Award
2022, 2023, 2024
Mixx Tanzanai
Axian Group (Jan 2025)
Top Performer of the Year
Axian Group (Jan 2025)
"Arif is a rare breed of designer who understands both the aesthetic and business sides of product design. His work on our dashboard increased user engagement by 40%."
Sarah Miller
VP of Product at FinTech Co.
"Arif is a rare breed of designer who understands both the aesthetic and business sides of product design. His work on our dashboard increased user engagement by 40%."
Sarah Miller
VP of Product at FinTech Co.
"Arif is a rare breed of designer who understands both the aesthetic and business sides of product design. His work on our dashboard increased user engagement by 40%."
Sarah Miller
VP of Product at FinTech Co.
FREQUENTLY ASKED QUESTIONS
What type of designer are you?
I’m a Product Designer focused on solving real problems through clear UX, strong visual hierarchy, and practical system thinking. My work sits at the intersection of user needs, business goals, and technical constraints.
What industries have you worked in?
I’ve worked across fintech, marketplaces, consumer apps, and internal tools. This includes both B2C and B2B products, often at different stages from early concepts to scaled systems.
Do you focus more on UX or UI?
Both. I start with UX to understand the problem, flows, and edge cases, then move into UI to ensure clarity, consistency, and polish. I don’t treat them as separate disciplines.
What is your design process?
I usually follow a simple loop: understand the problem, explore solutions, validate assumptions, design with constraints in mind, and iterate based on feedback. The exact process adapts to the team and timeline.
Can I see your design thinking, not just visuals?
Yes. Each case study explains the problem, constraints, decisions, and outcomes. I focus on why something was designed, not just how it looks.
Can you work with developers?
Yes. I work closely with engineers throughout the design process. I’m comfortable discussing trade-offs, documenting behaviors, and supporting implementation to avoid gaps between design and build.
Do you design systems or just screens?
Are you available for full-time or freelance work?
How can I contact you?
have a project in mind?
+971 523236947
+922 3179570054