HI THERE!
I AM MUHAMMAD ARIF
Experienced Product Designer specializing in user-centered,
scalable design solutions that boost engagement and deliver
measurable business results.
Years of experience
Projects completed
Impact ratio
Selected Work
Yas Selfcare
- Leadership, Redesign, Stakeholder Management, Telecom
Mixx By Yas, Tanzania
- Fintech, Leadership, Redesign, Stakeholder Management, Strategy
Auction App
- Auction, Competitor Analysis, SWOT Analysis, UX Research
Mvola Super App
- Fintech, Leadership, Redesign, Stakeholder Management, UX Research
Core competencies
Design Expertise
User Research, Wireframing, Prototyping, Journey Mapping, Visual Design, Design Systems, Usability Testing
Strategy & Leadership
Product Thinking, Stakeholder Management, Agile/Scrum, Team Mentorship, Vision & Strategy Definition
Tools
Figma, Figma Make, Stitch AI, Gemini, Chat GPT, Adobe Suit, Sketch, Zeplin, Miro, Jira, Confluence
Awards & Recognition
Quarterly Award
2022, 2023, 2024
Mixx Tanzanai
Axian Group (Jan 2025)
Top Performer of the Year
Axian Group (Jan 2025)
"Arif is a rare breed of designer who understands both the aesthetic and business sides of product design. His work on our dashboard increased user engagement by 40%."
Sarah Miller
VP of Product at FinTech Co.
"Arif is a rare breed of designer who understands both the aesthetic and business sides of product design. His work on our dashboard increased user engagement by 40%."
Sarah Miller
VP of Product at FinTech Co.
"Arif is a rare breed of designer who understands both the aesthetic and business sides of product design. His work on our dashboard increased user engagement by 40%."
Sarah Miller
VP of Product at FinTech Co.
FREQUENTLY ASKED QUESTIONS
What type of designer are you?
I’m a Product Designer focused on solving real problems through clear UX, strong visual hierarchy, and practical system thinking. My work sits at the intersection of user needs, business goals, and technical constraints.
What industries have you worked in?
I’ve worked across fintech, marketplaces, consumer apps, and internal tools. This includes both B2C and B2B products, often at different stages from early concepts to scaled systems.
Do you focus more on UX or UI?
Both. I start with UX to understand the problem, flows, and edge cases, then move into UI to ensure clarity, consistency, and polish. I don’t treat them as separate disciplines.
What is your design process?
I usually follow a simple loop: understand the problem, explore solutions, validate assumptions, design with constraints in mind, and iterate based on feedback. The exact process adapts to the team and timeline.
Can I see your design thinking, not just visuals?
Yes. Each case study explains the problem, constraints, decisions, and outcomes. I focus on why something was designed, not just how it looks.
Can you work with developers?
Yes. I work closely with engineers throughout the design process. I’m comfortable discussing trade-offs, documenting behaviors, and supporting implementation to avoid gaps between design and build.
Do you design systems or just screens?
I design systems as well as screens. For larger products, I focus on reusable components, clear tokens, and scalable patterns so the product stays consistent as it grows.
Are you available for full-time or freelance work?
I’m open to full-time roles and selective freelance projects, depending on scope, timeline, and fit.
How can I contact you?
You can reach me via email or LinkedIn using the links provided on the site. I usually respond within one to two days.
have a project in mind?
+971 523236947
+922 3179570054